Permanent Hair Dye

<ul><li>+30% light reflection* and up to 2x more translucency Vs Inoa Core range. </li><li>Up to 70% cool dyes for ultra cool colour results</li><li>Enriched with ODS technology for optimal scalp comfort and sublime shine</li><li>New and improved texture: easier to blend, mix and apply</li><li>9 new glow shades for light and dark bases</li></ul>

<ul><li> Extensive permanent hair colour range with 100% grey & white coverage </li><li> Powered by Triple Color Technology™ with high performance pigments for bold, long-lasting colour and even coverage </li><li> Panthenol and Plant Protein conditioning agents regenerate the hair and protect the cuticle during colouration </li><li> Shade specific, low ammonia and alkali concentrations </li><li> PPD free, cruelty-free, and certified with The Vegan Society </li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul><li>Neutralises yellow and brassy tones</li><li>No visible re-growth</li><li>Flexible tone intensity mixing</li><li>White enhancement</li><li>Salt and Pepper blending</li></ul>

<ul><li>Non-progressive permanent hair colour for up to 100% grey coverage in only 10 minutes</li> <li>Designed with cutting-edge ControlX Technology, exclusive built-in Metal Purifier and ME+</li> <li>9 shades to be mixed 1:1 with Welloxon Perfect, suitable for brush and bowl or bottle application</li> <li>Vegan formula packed in a 100% recycled tube* and fully recyclable folding carton *95% post-consumer recycled aluminium and 5% post-industry recycled aluminium</li> <li>Maximise agenda and do more clients per day. Smart shade palette, reliable results, easy to learn and use</li></ul>

<ul><li>Vegan permanent hair colour with super lightening power</li><li>Up to 5 levels of lift</li><li>Non-damaging</li><li>Nourishes the hair</li><li>Light fragrance. With quinoa, prickly pear and avocado oil</li></ul>

<ul><li>Upgraded formula, permanently iconic. Matrix SoColor pre-bonded permanent hair colour, now with naturally derived oil and upgraded pre-bonded complex!</li> <li>For 2x softer hair*, up to 2x more shine after one use*, and up to 100% grey coverage! *instrumental test</li> <li>Achieve visibly healthier looking hair with pre-bonded formulas and pattern preservation of all hair types including curls and coils</li> <li>Formulated with an upgraded pre-bonded complex of citric acid and glycine to protect bonds for stronger hair. </li> <li>This formula is pre-bonded & pre-blended with no extra bonding additives needed</li></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>

<ul><li>Goldwell Topchic guarantees intense colours, and optimum results across the entire product spectrum with 100% grey coverage</li><li>Contains patented TRAP colour molecules</li><li>Special NP shades give especially natural colours and allow natural blending of grey hair</li><li>Ultimate durability and evenness in colour</li></ul>

<ul><li>Up to 4 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 7 and 8</li></ul>

<ul><li>Ammonia-free, non-oxidative and gentle for the hair</li><li>Repairs the hair while colouring</li><li>Direct dye toner that lasts as long as oxidative hair colour</li><li>Up to 100% grey coverage using natural NN shades</li><li>Oxidant-free hair color with exceptional durability, color intensity & shine</li></ul>

<ul><li>Translucent permanent hair colour</li><li>Neutralised finish and extreme luminosity </li><li>Provides up to 3 levels of lift boosted in cool reflects</li><li>+50% light reflection*, 4X more translucency* *vs Majirel Core </li><li>18 intermixable shades for natural-looking colour results</li></ul>

<ul><li>High performance permanent hair color cream for superior coverage and bright color result </li><li>Rich range of 98 shades </li><li>Extraordinary coverage, 100% on white hair </li><li>Color Vive Technology and Vitamin C for long-term color stabiity </li><li>Vegan friendly, Cruelty free, Paraben free formula </li></ul>

<ul><li>Cream Texture</li><li>Permanent cosmetic coloring cream</li><li>Powered By Argan Oil & Aloetrix</li><li>Designed For Vibrant Color & Bonding</li></ul>

<ul><li>Upgraded formula, permanently iconic. Matrix SoColor pre-bonded permanent hair colour, now with naturally derived oil and upgraded pre-bonded complex!</li> <li>For 2x softer hair*, up to 2x more shine after one use*, and up to 100% grey coverage! *instrumental test</li> <li>Achieve visibly healthier looking hair with pre-bonded formulas and pattern preservation of all hair types including curls and coils</li> <li>Formulated with an upgraded pre-bonded complex of citric acid and glycine to protect bonds for stronger hair</li> <li>This formula is pre-bonded & pre-blended with no extra bonding additives needed</li></ul>

<ul><li>Permanent, liquid color with fast 10 minute processing time </li><li>Up to 100% gray coverage in just 10 minutes with a mirror-like glossy shine </li><li>1:1 shade match with Redken Color Gels Lacquers with no banding between applications </li><li>Alkaline, low ammonia formula respects hair integrity </li><li>Quick, easy 1:1 mixing and application from a bottle or brush </li><li>Smart pause technology helps to prevent over-processing </li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>

<ul><li>Customises, corrects and neutralises unwanted shades</li><li>Designed to use alongside the Lômé Paris Natural & Reflex colours</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>50ml tube is enough for 5 applications on average</li></ul>

<ul><li>With Ultra Precision Technology for true to tone colour deposit while protecting hair bonds from damage</li><li>Up to 100% grey coverage and up to 5 levels of lift</li><li>Easy to apply flexible mixture with 1:1 ratio</li><li>Significantly reduces hair damage, colour after colour</li><li>New 80ml tube - 1/3rd more colour than standard 60ml tube. Avaliable in 12 of our best selling Koleston Perfect Shades.</li></ul>

<ul><li>High performing hair colouring cream</li><li>Rich range of 98 shades</li><li>Extraordinary coverage 100%</li><li>Long-term colour stabiity</li><li>Easy to apply</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>