Professional Hair & Beauty, Open to Everyone
Sally Beauty is the UK and Europe’s leading destination for professional hair and beauty products, trusted by experts and loved by everyone.
Whether you're a stylist, salon owner, student or simply passionate about beauty, Sally Beauty gives you access to salon-quality brands, professional products and expert advice—all in one place.
Part of Sally Europe (a division of Sally Beauty Holdings), we are proud to be part of the world’s largest distributor of professional hair and beauty supplies.
Shop Like a Pro – No Experience Required
At Sally Beauty, everyone is welcome.
You don’t need to be a professional to shop with us—just a love for great results. From everyday essentials to advanced treatments, we make professional beauty accessible to all.
Join Sally Beauty Rewards to unlock:
✓ Exclusive member discounts and vouchers
✓ Early access to new product launches
✓ Rewards every time you shop
✓ Personalised offers and inspiration
The Destination for Professional Hair & Beauty Products
We bring together the biggest brands, latest innovations and trusted essentials across every category.
Hair & Beauty Gifts
From top brands and electricals to beauty essentials, you'll find the perfect gift.
Our Exclusive Professional Brands
Alongside global industry leaders, we offer a range of exclusive Sally Beauty brands, developed to deliver professional performance at accessible prices.
XP Professional
A complete hair colour and care system designed for consistent, salon-quality results.
Wunderbar
A premium colour brand developed in Italy, known for innovation, creativity and high-performance formulas.
Lômé Paris
Trend-led haircare inspired by Parisian style, combining performance with modern, accessible luxury.
Proxelli
Professional electrical tools built for durability, performance and everyday salon use.
S-Pro
A comprehensive accessories range covering brushes, tools and salon essentials.
These exclusive brands are trusted by professionals and available only through Sally Beauty and Salon Services, giving you high-performance results without compromise.
More Choice. More Support. More for You.
More Choice
We launch thousands of new products every year—bringing you the latest trends, innovations and must-have essentials across hair, beauty and nails.
More Support
Over 50% of our store colleagues are trained in hair and beauty, offering expert advice you can trust. Our teams are trained on every new launch and often test products themselves—so you get real insight, not just recommendations.
More for You
From rewards and exclusive offers to flexible shopping options like Click & Collect, we make it easier to shop your way.
Our customers rate us highly for product quality, value and expert support, with reviews highlighting real results across hair, beauty and nails. See what our customers are saying in our reviews.
Built on Expertise. Powered by Community.
Hair and beauty is more than what we do—it’s what we love.
We’re proud to support a vibrant community of:
- ✓ Professional stylists and technicians
- ✓ Independent business owners
- ✓ Students and apprentices
- ✓ Beauty enthusiasts and at-home users
Whether you're starting your journey or perfecting your craft,
Sally Beauty is here to support you every step of the way.
Our Story
60 Years of Beauty. Inspired by You.
Sally Beauty began in 1964 in New Orleans and has grown into a global leader in professional beauty.
With over 60 years of experience, Sally Beauty and Pro Duo are part of Sally Europe—the UK and European arm of Sally Beauty Holdings. The North American division includes Sally Beauty and Cosmo Prof.
Today, we are proud to be part of the world’s largest distributor of professional hair and beauty products, serving both trade and retail customers.
Our Scale
- 400+ stores across the UK & Europe
- 4,000+ stores worldwide
- European presence in 6 key markets: UK, ROI, France, Germany, Belgium & Netherlands
Our Journey
1964
Sally Beauty Supply founded in New Orleans
1987
Expansion into the UK & Ireland
2007
Acquisition of Salon Services, expanding trade reach
2007
Acquisition of Beauty Express, strengthening beauty expertise
2013
Opening of flagship London Oxford Street store
Why Beauty Matters to Us
Hair and beauty is about more than products—it’s about confidence, creativity and self-expression.
There’s nothing like a great hair day or a fresh set of nails to transform how someone feels. That’s what drives our community—and it’s what drives us.
With over 60 years of expertise, we’ve built a business rooted in passion, creativity and professional knowledge, and you’ll feel that every time you shop with us.
Yes—Sally Beauty is open to everyone. Whether you're a professional or just love beauty, you can shop in-store and online.
No, but you can join Sally Beauty Rewards to access exclusive discounts and benefits.
If you work in the hair and beauty industry, you can apply for a Trade Card with Salon Services, our dedicated trade partner, to access exclusive pricing and professional-only products.